Hervé Leroux

Digital Marketing & Communication Director

I am Digital Marketing & Communication Director, a strategic position that reports directly to Prosodie-Capgemini’s CEO.

My main role and goals within are to (1) develop a marketing sales approach bases on Inbound Marketing ans Social Selling (2) enhance Digital Communication within Prosodie-Capgemini.

My challenges include promoting IP products and Customer Business Cases while working closely with the Marketing and Communication teams from the Capgemini-Group.

 

Mon expérience

Mon expérience

I started my career in the Banking Industry. I quickly gained a strong expertise in Customer Relationship Management and Marketing.

BPCE is the second largest player in French territory. While at this organization, I was responsible for defining and implementing the Multichannel Strategy of the Bank. This included selecting and operating both the infrastructure(s) and software(s) to deliver the project. Further onwards, I was also responsible for the BPCE Bank’s Innovation Strategy and Implementation. I managed the Mobile Payment Project and launched the “NFC Payment” [Near Field Communication Payment] in the south of France, in the beautiful city of Nice. 

While working at BPCE, I was also a Board member of the AEPM: European Association of Mobile Payment. All of the above has enabled to acquire a wide and extensive knowledge and experience in the following areas: Retail Banking, Mobile Devices, Mobile Payment, Call Centre Environments and Marketing Online.

I joined Prosodie-Capgemini in 2011 as Head of Business Development for the Front Office Solution Business Unit. I was also the man behind the launch of Prosodie-Capgemini’s International Business Development.

In 2014, I was appointed Communication & Ecosystem Director, a strategic position that reports directly to Prosodie-Capgemini’s CEO. My main role and goals within are to (1) develop Alliances & Partnerships with Strategic Industry Players and (2) enhance Digital Communication within Prosodie-Capgemini. My challenges include promoting IP products and Customer Business Cases while working closely with the Marketing and Communication teams from the Capgemini-Group.

Currently, I am also a Board Member of ACSEL [Association de l’Economie Numérique – The Digital Economy Association in France]. The organization is based in Paris and focuses in identifying the challenges that markets must understand and tackle in order to compete in today’s Digital and Globlal Economy.

Mon Twitter

  • gaelduval | @gaelduval
    So pleased to welcome @rachelhaot #LFTCNYC @FrenchTouchConf @cgiorgi @CapgeminiConsul @1776NY @1776 https://t.co/GugmrsmWQg Il y a 5 heures.
  • Hervé Leroux | @herveleroux
    Bad At Negotiating? Facebook Is Working On Bots That Can Do It For You https://t.co/ovZQfWBcx8 Il y a 24 heures.
  • Lefrigojaune | @lefrigojaune
    lefrigojaune passe dans La cour des Grands, l'émission d'Alessandra Sublet sur Europe 1 ! Rendez-vous à 16h30 ! https://t.co/IntQrMNZwD Il y a 1 jour.
  • Hervé Leroux | @herveleroux
    3 Expert LinkedIn Habits You Should Copy (Because They Work) https://t.co/yAr7sI3gC1 Il y a 2 jours.