To deal with a high attrition rate, fierce competition, technological expectations associated with new lifestyle behaviour, the use of multiple banks, etc., the banks are faced with many challenges that affect their information system. To remain profitable, they must encourage loyalty and set themselves apart to become THE main bank of their customers.
“Within this context, the banks are seeking to optimise two levers that are difficult to reconcile: efficiency and a feeling of proximity” Renaud Beauzemont, Commercial Manager, Banking Sector.
– Efficiency by delivering information, helping the right people at the right time, to get the maximum benefit in terms of both satisfaction and conversion and, in general, to find the right balance between self-care and human contact. But also taking advantage of analytics to get a better understanding of customers and analyse their different journeys in detail.
– A feeling of proximity with the ability to contact an adviser and/or a branch quickly.
Prosodie-Capgemini supports banks in their omnichannel Customer Relations strategy with innovative solutions in cloud mode, in redefining the branch of tomorrow and also in outsourcing of critical applications.