The distribution sector is undergoing major changes. Digital is being used more and more, changing consumer expectations and behaviour to which providers of products and services as well as distributors must respond.
Thanks to the various channels available, consumers choose their own journey, which may be multichannel or cross-channel. For example, the consumer may visit the website, request precise information over the telephone and then go buy the product from a retail outlet.
“By relying on a cross-channel organisation, by guaranteeing a new in-store experience for customers and by introducing new digital tools, distribution companies will be able to set themselves apart and build customer loyalty” Germain Piveteau, Commercial Manager, Distribution Sector
Prosodie-Capgemini helps distribution companies to rise to these new challenges.