Across all sectors, the Big Data market is booming with companies and administrations promised that their data will be put to better use, starting with their customer or user data.
“How can we respond to the questions you ask about your customer strategy and transform a management interface into a real tool for progress for your whole company? This is the idea behind business intelligence. Our customers are no longer looking to find out if analytics has meaning but how they can benefit from it” Gilles Varoquier, analytics
To provide their customers with the best possible service, companies must meet two requirements: know everything about their customers and coordinate their activity as effectively as possible.